Heather M. Placer, CCIM

Virginia Commercial Real Estate Specialist-Richmond, Hampton Roads, and Southside Virginia Regions


Heather is a licensed agent who brings to the table 23+ years of experience in the real estate industry. She was designated as a CCIM in 2017. She started as a residential appraiser, converting to commercial real estate 10 years ago, mostly in the Richmond region. In 2010 she earned the coveted MAI and SRA designations from the Appraisal Institute. As an appraiser, Heather has specialized in various forms of retail, office, land, multifamily, and specialty use properties. She has also performed market commercial rent analysis, marketability and feasibility studies, and various consultation assignments. Heather holds a Master’s Degree in Real Estate Valuation from Virginia Commonwealth University and teaches in the real estate department as an adjunct faculty member. She is an active member of the Virginia Commonwealth Chapter of the Appraisal Institute (Vice President), two district and local chapters of the General Federation of Women’s Clubs, and the Women's Council of Realtors-Richmond. Recently Heather was appointed to the National Appraisal Institute Journal Editorial Board.

Heather brings this expertise to the sales side as a commercial real estate specialist. Heather joined the sales team to share this knowledge with her clients. She understands that commercial properties require an expertise that many competitors do not have. Whether you looking to lease, buy, invest, or find a property to fit your own business, contact Heather for your commercial real estate needs!

Specialties and Designations

Commercial, Investment Property, Water Front, Luxury

Heather Placer

Village of Midlothian
1100 Jefferson Green Circle
Midlothian, VA 23113

Open House Listings

Current Listings

Recently Sold Properties

Heather Placer 
Contact Info:
Email: Heather.Placer@longandfoster.com