Tell us about your new studio space in Georgetown.
“Poliform Home is our new showroom and studio, an experiment in creating a home where digital and analog aspects of our lives intertwine flawlessly. At 2,000 square feet, the showroom is located in a real DC home. It is not a traditional showroom showcasing products – two levels are designed and furnished as a functional real-life apartment.”

What kind of trends are you seeing in high-end home design?
“I am noticing more demand for well thought-out small urban spaces, personalized for intimacy and simplicity. As smart technology advances, clients are looking to build spaces that effortlessly integrate intelligent design to fit their lives and unite form and function seamlessly.”

Who are your clients?
“To afford homes in urban areas, especially in the greater DC area, our clients are typically high earners and design trendsetters with an affection for quality and appreciation for superior design. Our clients share a focus on quality in all areas of their lives: what they consume, drive, buy, wear, and the spaces in which they live. They move to DC and are charmed by the city, settle down and have families, but do not want to move to suburbs.”

What does the affluent client look for?
“More and more luxury home buyers are turning to intelligent design to automate their homes at the touch of a button.”

How would you describe your career and life evolution?
“Simplifying, I believe, is the secret to creating an enjoyable space. In this economy, people are turning from quantity to quality. Of course our clients want good value, but they are also ready to invest in their quality of life. Today, even more than in years past, a well-designed home is a place without clutter, over decoration, or excessive nostalgia—a place where you can be sincere. Being comfortable in your home is like being comfortable with yourself. Once you achieve, the result will last a lifetime.”

What kind of materials are you working with most frequently for your high-end clients?
“In the kitchen, it is the reverence toward irregularity, roughness, and bareness that serves as an inspiration. A brick wall is paired beautifully with richly textured and colored mahogany flooring, its imperfections only adding to the uniqueness of the space. Brushed pine white-painted cabinetry plays against honed limestone counter tops with hundreds of tiny, petrified fossils.”