Barry S. Redler
Chief Administrative OfficerBarry Redler joined The Long & Foster Companies as its first chief marketing officer in 2009 and took over new responsibilities as chief administrative officer in 2018. In this role, he oversees all branding, marketing strategy, market research, public relations and communications, the information systems team as well as the legal and risk management functions for The Long & Foster Companies, including the subsidiary mortgage, title, insurance and other business lines.
Redler is an experienced marketing and operations leader having worked with both Fortune 10 and privately held corporations. His team has shifted the media and communications mix to match consumer behavior to leverage digital and mobile marketing opportunities for the firm. Prior to joining The Long & Foster Companies, he oversaw marketing and sales as a vice president for the Stanley Martin Companies, a privately held regional homebuilder ranked in the top 100 firms in the United States.
Redler also worked for The Ford Motor Company for more than 20 years in various senior-level marketing, product marketing, operations and sales positions. His broad experience at that company included field marketing and sales assignments throughout the United States, as well as serving in lead product and consumer marketing roles for products like the Mustang, Fusion, Explorer, F-Series trucks and more. His team headed several product launches including the launch of the Ford Edge crossover, which went on to lead the segment in market share. His team also developed critical communications and marketing plans for the Ford Escape Hybrid that launched with an award-winning Superbowl XL television spot in 2006.
Redler is a graduate of Northwood University in Midland, Mich., and holds a master’s degree in business administration from the University of Michigan. He serves on advisory boards for Christie’s International Real Estate, Luxury Portfolio International and Move/Realtor.com, among others. He resides in Northern Virginia with his wife and two children.