Chief Marketing OfficerAs our Chief Marketing Officer and part of our leadership team, Kathleen will guide us in strengthening Long & Foster’s position as the preeminent brand in East Coast real estate. She will lead our enterprise marketing to support our agents and ensure they have the best resources available to grow their businesses. With her guidance, we’ll evaluate our overall marketing programs and services and measure the return on investment garnered by both our company and agents. Kathleen also will look to enhance communications across the organization, streamlining our messaging to better connect with and inform our agents and employees.
Kathleen brings extensive experience in real estate and general brokerage marketing, as well as a background with creative agencies. She prides herself on connecting a company’s core strengths with what its clients—be they agents or consumers—want and need, with a focus on adding immediate value and getting things done.
Prior to joining Long and Foster, she served as CMO at Washington Fine Properties. There, she expanded the brokerage’s advertising programs, overhauled its social media presence and implemented new strategies to make the brand more approachable and its agents more successful. She also previously led marketing and branding for Wydler Brothers Real Estate, when they were part of Long & Foster several years ago, as well as when they launched their own brokerage.
Kathleen also brings more than a decade of creative agency expertise at the senior leadership level. During her agency tenure, she led comprehensive, cross-platform marketing and branding campaigns for major national accounts, such as CoStar, Sigma Tau Pharmaceuticals and a Marriott division.
Kathleen is a graduate of Georgetown University's School of Business Administration. She serves on the board of A Wider Circle and has led successful initiatives (such as the 1000 Bed Challenge and truck sponsorship) with real estate brokerages to provide in-kind donations to the charity. She plans to continue this effort at L&F. Kathleen lives in Chevy Chase, Maryland with her husband and three children.