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Annual Report
2008 Annual Report
A summary of the 2008 Annual Report for The Long & Foster ® Companies
is featured below. You can also download the entire
full color report as a PDF (Portable Document Format, 877kb), where you
can read all the details of our 40th year in business.
Report Highlights
2008 Market Overview
The Long & Foster Companies worked proactively during 2008 to manage the fallout
from the massive credit and liquidity crises that adversely affected the national
economy and the residential real estate business during 2008.
In general, both home sales volumes and home values fell throughout much of Long
& Foster's service area along the Mid-Atlantic seaboard from Princeton, New
Jersey, south to Raleigh-Durham, North Carolina, during 2008. Certain prime local
areas held their values fairly well, but overall statistics were off. In some jurisdictions
there was a burgeoning rise in the number of foreclosures resulting from ongoing
problems with sub-prime mortgages as they reset, and short sales and Real Estate
Owned (REO) sales depressed home prices even further.
Added to that was the continuing disparity between home values and their economic
worth relative to wages and rents, the decline in retail sales, a sharp rise in
unemployment, and, of course, the stock market collapse that decimated people's
retirement accounts and personal savings. All of these factors combined to push
consumer confidence to its lowest level on record and delay a hoped-for rebound
in home sales.
Despite the overall contraction in the national economy, Long & Foster Real
Estate still helped people buy and sell homes 76,714 times during 2008, valued at
$26.4 billion. Sales equivalent volumes booked by affiliates Prosperity Mortgage®
Company, Long & Foster® Insurance Agency, Inc., Long & Foster® Settlement
Services, and Walker Jackson® Mortgage Company totaled $22.5 billion, resulting
in total 2008 sales for all The Long & Foster Companies of $48.9 billion. Real
estate sales volume was off 26% from the prior year, while the affiliates' sales
equivalent volume was down 12%.
For consumers with foresight, good credit, and the desire to move ahead, other market
factors signal a tremendous buying opportunity for first-time homebuyers, move-up
homebuyers, and investors alike. Mortgage interest rates are at their lowest level
since Freddie Mac began tracking them some 50 years ago. Home prices have moderated
substantially from their peak at the height of the real estate boom, making more
properties affordable to more people. The inventory of homes for sale remains quite
large, allowing buyers to select from a wide variety of choices they never had before.
2008 Initiatives
- Milestone: The Long & Foster® Companies achieved a significant milestone
in 2008 as it celebrated its 40th Anniversary.
- StrengtheningGrowth: Having outgrown its old headquarters, The Long &
Foster Companies moved in the summer of 2008 into its new corporate headquarters
building in Chantilly, Virginia. The handsome Williamsburg-style headquarters building
was constructed using over one million handmade bricks, and it incorporates many
of the latest "green" building materials and energy-saving devices.
- Strengthening the Leadership Team: Three senior management appointments were
made in 2008. George T. Eastment III, who joined Long & Foster in 1972 as Comptroller
just four years after the company was founded, and who most recently served as President
of Long & Foster Financial Services, was promoted to the newly created position
of Vice Chairman of The Long & Foster Companies. David H. Stevens, who joined
the firm in 2006 from Wells Fargo Home Mortgage and, prior to that, Freddie Mac,
was promoted to President and Chief Operating Officer of The Long & Foster Companies
after serving more than two years as head of the Companies' mortgage, insurance,
and title affiliates. Tim Wilson, formerly Executive Vice President with Wachovia
Bank, replaces Stevens as President of Affiliated Businesses.
- Recognition: Of special note are those Long & Foster agents cited by
The Wall Street Journal, LORE magazine, and REAL Trends, Inc. in their "Top 200
Real Estate Professionals" report of outstanding sales results by agents nationwide
in 2007. The number two real estate team in America is Long & Foster's Creig
Northrop Team with sales of $415 million. Number 19 is the Debbie Dogrul Team with
$174 million in sales, and number 20 in America is the Marc Fleisher Team with $165
million. Creig was also number three nationwide in transaction sides with 836, and
Debbie was number 29 in sides with 358.
- Training: The Long & Foster Companies provided their agents with a wide
variety of training and continuing education opportunities. These included The Ultimate
Technology Certification Course to agents, taught by industry trainer Matthew Ferrara,
focusing on using technology to maximize business. The University of Long &
Foster Online was launched with 100's of hours of timely on-demand courses, instructor-led
webinars, and downloadable resources, which allow agents to get the training they
need from the convenience of their home or office.
- Technology: The Information Services department designed and deployed a new
data center which will serve the entire organization with increased server power,
data storage, network capacity and security. Significant enhancements were made
to the Company's public website, www.longandfoster.com, which now provides consumers
with real estate searches for Open
Houses, Foreclosures,
and Luxury Homes.
- Marketing Upper Bracket Properties: The Corporate Marketing Department completely
redesigned Long & Foster's Extraordinary Properties Division website, www.extraordinaryproperties.com
to include spectacular virtual tours and extra-large photographs of the Company's
$1 million and above listings. Our exclusive affiliation with Christie's Great Estates
was instrumental in our being chosen to represent the most expensive property ever
listed in Washington, D.C., the
historically significant Evermay Estate, priced at $49 million.
- Going Green: A Company-Wide "Green Initiative" was instituted to promote,
through public awareness and agent training, a greener, more earth-friendly lifestyle.
A Green Ambassador Network was established to actively engage Long & Foster
employees and associates in promoting green practices.
In Summary
Long & Foster is well known for its fiscal conservatism. This prudent management
mindset has, over time, created the financial strength and stability that enables
The Long & Foster Companies to successfully manage the peaks and troughs of
this highly cyclical business. During slower markets, the Company historically tightens
its corporate belt by shuttering marginal facilities and operations, reducing corporate
advertising expenditures, outsourcing tangential functions, and, in general, doing
everything necessary to operate in the most efficient manner possible. While other
brokerages struggle to survive, Long & Foster positions itself to build market
share when market conditions improve.
People trust Long & Foster to professionally handle every homeownership need.
We are exceedingly proud of all our hardworking, highly professional sales associates
and staff who work together to serve their clients and customers better than anyone
else.
Long & Foster's reputation, solid brand, and dominant market share reflect the
confidence and trust consumers place in all our Long & Foster professionals
to help them with every aspect of the homebuying and selling process. The people
of The Long & Foster Companies will be at the forefront of an economic recovery
led by housing as underlying conditions improve and consumer confidence returns.
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