Why You Shouldn't Hire a Neighborhood-Specific Agent

Selling a home can be both an exciting and stressful endeavor. There are many things to consider, from pricing and listing your home to deciding whether to use an agent. Agents are beneficial because they help you understand how to sell a home and streamline the entire experience. 

If you decide to use an agent, then comes the challenge of determining whether to use a neighborhood-specific or a regional agent. On the surface, neighborhood-specific agents offer many benefits, like knowing the neighborhood. However, neighborhood-specific agents can sometimes limit your experience as a seller. 

Here are some benefits of using a regional agent versus a neighborhood-specific agent. 

BENEFITS OF WORKING WITH A REGIONAL AGENT 

Larger Buyer Pool 
A neighborhood-specific agent works with a tiny buyer pool that is only focused on your neighborhood. Depending on how many agents work for the neighborhood, your home could sell below value since a small buyer pool means less competition for your home, especially if there are other homes available in your neighborhood. 

A regional agent has a much larger buyer pool, which means they can help get your home in front of more people. Since your home will have more eyes on it, you’ll have more offers from buyers to ensure you get the most for your home. 

More Marketing Opportunities 
Marketing your home starts with knowing your buyer base. A neighborhood-specific agent will only be able to market to buyers who know the neighborhood. This means marketing opportunities become slim. 

Regional agents have a broader range of listing placement opportunities and a more extensive network of buyers to market to. This means that regional agents cast a wider net and market your home more effectively. 

Wider Range of Expertise 
Neighborhood-specific agents are experts on the neighborhood, but that’s it. This means they have minimal experience attracting buyers who aren’t already interested in your neighborhood. 

Regional agents have broader expertise in selling the total package: your home, the neighborhood, and the surrounding area. This makes them better at selling to all kinds of prospects. Those looking within that neighborhood and everyone else. 

Closing the Deal
While neighborhood agents have very specific expertise, they have a limited scope of how they can market and sell your home. When working with a regional agent, you’ll benefit from more marketing opportunities, a larger buyer pool, and broader expertise. 

Interested in selling your home with a regional agent? Contact regional real estate agents Pam & Dave Jones at (703) 587-7440 today.